DanielStjean

It refers to the practice of optimizing websites and web pages to improve their visibility and rankings in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more accessible and relevant to search engine algorithms. Search engines like Google, Bing, and Yahoo use complex algorithms to determine the relevance and quality of web pages in response to user queries. SEO techniques help websites align with these algorithms and improve their chances of appearing higher in search results.