samueljackson

Customers may first see a product on a retail shelf, a billboard, a magazine, a package, a printed brochure, or at an event. These physical encounters can create curiosity, but traditional marketing often leaves customers responsible for taking the next step themselves.

An augmented reality qr code can shorten that gap by giving physical material a direct connection to a digital experience.

Yet an image does not have to remain limited to a single viewing format.

Technologies that convert image to 3D model can create opportunities for existing visual assets to become foundations for interactive experiences.

This creates an opportunity for augmented reality menus to provide a more visual selection process.

Customers can explore options before deciding, making the act of choosing part of the experience itself.